The Snowdonia – one big adventure project plans to develop Meirionnydd as a world-class centre of excellence for adventure tourism as part of a £4 million project to support the area’s economy, businesses and communities.

The EU-backed project will develop the area’s outdoor adventure sector encouraging new and current visitors to the area. The project also aims to spread economic and social opportunities to surrounding businesses and communities through enhanced facilities and business opportunities.

Councillor John Wynn Jones, Gwynedd Council’s Economy Portfolio Leader said:

“The Meirionnydd area of the county is one of the UK’s top visitor destinations, attracting hundreds of thousands of people to its spectacular scenery, rugged countryside and outdoor adventure activities each year.

“The Snowdonia - one big adventure project brings together a number of key partners in this specialised field to create and develop the best outdoor adventure opportunities through four key sites in Meirionnydd.”

The four sites taking part in the project are Antur Stiniog, Blaenau Ffestiniog; Forestry Commission Wales Coed-y-Brenin, Dolgellau; Prysor Angling Association, Trawsfynydd; and Gwersyll yr Urdd Glan-llyn, Bala.

The brand is easily recognizable from the logo and has been developed to work alongside the already popular Snowdonia Mountains and Coasts branding.

Partners behind the £4million project, which has received funding from the European Regional Development Fund through the Welsh Government, are Gwynedd Council, Tourism Partnership Mid Wales, Forestry Commission Wales, Urdd Gobaith Cymru, Prysor Angling Association, Antur Stiniog, Snowdonia National Park Authority and the Nuclear Decommissioning Authority.

More information about the project is available on: www.visitsnowdonia.info/onebigadventure